This is also a great way to show customers something that they didn't even know they needed. For example, if you're selling upscale men's dress shoes, you may place shoehorns that will keep the shoes intact for a long time on the same page, because customers who consider nice shoes may be looking for this as well. Additionally, you should place products that go together near each other as well. Be sure to place similar products together. You'll need to plan which content will appear on each page.