There’s also something to be said for a computer that doesn’t look like anything else you can buy.
It may not be the healthiest or most sensible way to approach a major electronics purchase, but it’s just how I feel my brain responding to a cute purple computer. The extra thought you put into buying it translates into additional emotional investment. It makes a statement.Ĭhoosing from a bunch of different color options is a simple way to make an impersonal slab of metal seem more personal-you picked your gadget’s color from an array of options, you did it for a reason, and other people can see that you did it. Even macOS is customized, with wallpapers and screensavers and a special accent color that are all the same color as your computer. The keyboard, wireless mouse, trackpad, and cables in the box are all color-matched, too. And the color you pick is obvious from the moment you open the box-its handle is color-matched. Just like the iPhone 12 and iPad Air 4, the new iMac comes in a total of seven colors, including the traditional silver and two-tone blue, plus green, red, yellow, orange, and purple options. After dedicating a decade or so to silver, black, and gold, in the past couple of years Apple has rediscovered the other parts of the visible light spectrum.
